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Posts tagged Social media

jayparkinsonmd: This bothers me. Facebook is doing a great job connecting our disconnected lives. But’s it’s doing a horrible job connecting us to the people who live next door. I’ve had this idea for quite some time that Facebook should automate a process that allows us to “fan” the block that we live on, if we want to, so we can connect with our neighbors. If anyone can nail hyperlocal and bring neighborhoods closer together, it’s Facebook— they’ve got the profiles. But it just doesn’t seem that this is on their list of priorities. I’d like to see neighbors come together for block parties, neighborhood watches, clean-ups, etc.. I’d like to see the internet used to make your immediate environment a better, safer, and healthier place to live. I’d like to see Facebook introduce me to new people who live right down the street who just may be interested in the same things I’m interested in. Also, don’t forget to follow Pew on tumblr. pewinternet: New research on social networking sites We have a brand-new report out today that starts to explore the social impact of widespread use of social networking sites like Facebook, LinkedIn, MySpace, and Twitter. By the numbers: 79% of American adults use the internet, and 59% of online adults use at least one social networking site. Among social networking site users in 2010, 92% are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter. Specifically looking at Facebook, then, we found that the average Facebook user has 229 Facebook friends. The chart above shows the breakdown of those relationships. The average age of adult social networking site users has shifted from 33 in 2008 to 38 in 2010. The report looks at how people’s trust, personal relationships, and civic and political involvement are connected to their use of social network sites and other technologies. A few of the headlines: The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American. Internet users get more support from their social ties, and Facebook users get the most support. Facebook users are much more politically engaged than most people. MySpace users are more likely to be open to opposing points of view. Read more… More than block parties, imagine what we could do for good if we could connect locally with neighbors.

jayparkinsonmd:

This bothers me. Facebook is doing a great job connecting our disconnected lives. But’s it’s doing a horrible job connecting us to the people who live next door. I’ve had this idea for quite some time that Facebook should automate a process that allows us to “fan” the block that we live on, if we want to, so we can connect with our neighbors. If anyone can nail hyperlocal and bring neighborhoods closer together, it’s Facebook— they’ve got the profiles. But it just doesn’t seem that this is on their list of priorities. I’d like to see neighbors come together for block parties, neighborhood watches, clean-ups, etc.. I’d like to see the internet used to make your immediate environment a better, safer, and healthier place to live. I’d like to see Facebook introduce me to new people who live right down the street who just may be interested in the same things I’m interested in.

Also, don’t forget to follow Pew on tumblr.

pewinternet:

New research on social networking sites

We have a brand-new report out today that starts to explore the social impact of widespread use of social networking sites like Facebook, LinkedIn, MySpace, and Twitter. By the numbers:

  • 79% of American adults use the internet, and 59% of online adults use at least one social networking site.
  • Among social networking site users in 2010, 92% are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.
  • Specifically looking at Facebook, then, we found that the average Facebook user has 229 Facebook friends. The chart above shows the breakdown of those relationships.
  • The average age of adult social networking site users has shifted from 33 in 2008 to 38 in 2010.

The report looks at how people’s trust, personal relationships, and civic and political involvement are connected to their use of social network sites and other technologies. A few of the headlines:

  • The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American.
  • Internet users get more support from their social ties, and Facebook users get the most support.
  • Facebook users are much more politically engaged than most people.
  • MySpace users are more likely to be open to opposing points of view.

Read more…

More than block parties, imagine what we could do for good if we could connect locally with neighbors.

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Tagged with real, relevant, relationships, Social media, facebook, neighbors, cause marketing, nonprofit,
Posted at 1:13 PM 16 June 2011

Effectively Using Social Media as a Nonprofit

I’m excited to be joining Andrew Hoffman (@BeTheLink) and Heidi Floyd (@FollowHeidi) as a panelist for the Association of Fundraising Professionals Northeast Indiana (@AFPNEIN) chapter. Together, we’ll be discussing how to Effectively Use Social Media in the nonprofit environment.

In preparing for the panel, I found myself coming back to the question “What is the ROI of social media?”. Isn’t that what most attendees bosses are wondering? I guess I’m assuming the word “effectively” references seeing some results (i.e. ROI).

I believe it’s important to define what ROI is for yourself and your organization. (And if you say “follower count”, think again.) Effectiveness of any tool should directly relate to your goals and whether or not you’ve achieved them. Also, I don’t think the effectiveness of a tool is exclusive to either for-profits or not-for-profits. There are plenty of examples of social media use generating both positive and negative results for both types of organizations.

Recently, I’ve used social media for some Parkview and Parkview Foundation related needs. You can learn more about our goals and what transpired over Twitter by checking out these presentations via Slideshare.

Parkview PRMC Construction Convo View more presentations from Heather Schoegler

Parkview Foundation’s Cookin’ Men Twitter ROE View more presentations from Heather Schoegler

Based on these examples, I’d say it was an effective use of social media. Would you? What other nonprofit examples do you have of effectively using social media to meet your goals? I hope you’ll share them!

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Tagged with ROE, ROI, Social media, real, relevant, work, philanthropy, nonprofit, presentation, slideshare,
Posted at 12:22 AM 16 June 2011

Online, Offline. It doesn’t really matter.

I’ve observed some conversations online lately centered around what social media channels/tools to use, how to use them, when to use them, etc. I don’t really think it’s that difficult. Here’s why…

Are you concerned about being “successful” at social media? (First, you need to define success for yourself.) I don’t think you should be. Ask yourself a few questions before you become concerned:

  • Are you good at offline relationships?
  • Do you have a wide circle of friends?
  • Are you a connector for those in your network?
  • Is your network diverse in industry, age, gender, etc.?

If you can answer yes to any (better yet, all) of these questions, you’ll be successful with relationships online. After all, that is what social media is at its core - relationships.

So, if you can do relationships offline and online, you should behave online as you would offline. Don’t overlook this simple point. For some reason, people get stuck here and it can hinder their success.

Say things online that you would say offline. And not the reverse. You may feel a sense of liberation and/or anonymity when online. Don’t. You are actually more accountable for information that is placed online. Don’t say (or post) something online that you wouldn’t say in public.

Form connections online with those you may connect with offline. Determine how and why you make these connections, but remember that you are in control. You get to choose who you connect with, what you share and how you use the information you exchange.

For example, do you need to be concerned about how and why to use a tool like Foursquare? Not really. Yes, most people do not want to know where you’re eating lunch. So don’t share it. But if you’re interested in promoting local business, do share it. You get to opt in to information sharing but of course you don’t have to share. You also don’t have to connect with any and every one on Foursquare. Remember, if we behave online as we behave offline, why would you “friend” someone on Foursquare that you wouldn’t meet in person at the location or even worse, someone that you’ve never met in real life.

What’s the old adage….keep it simple stupid. I’m not calling anyone stupid, but let’s try to keep it simple. Behave online as you would offline. And if offline sharing of information and growing your network are not currently part of your life, you may find it a struggle to grow relationships online. And that may be ok. It’s all about how you define success.

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Tagged with relevant, real, relationships, social media, geolocation, best practice,
Posted at 10:36 PM 17 May 2011
What happens when an influencer mentions you… @younghouselove RT’d a tweet and link I shared mentioning them and the power of their reach is clearly demonstrated here. Where a good link I share gets 50 or so clicks, they put my 50 to shame by passing 600! (Note, I sent a tweet “to” @jimmykimmel, but it doesn’t have the same affect. It doesn’t matter who I talk to, you need to get them to talk to or about you.) Remember, it’s not what you say, it is who says what about you.

What happens when an influencer mentions you…

@younghouselove RT’d a tweet and link I shared mentioning them and the power of their reach is clearly demonstrated here. Where a good link I share gets 50 or so clicks, they put my 50 to shame by passing 600! (Note, I sent a tweet “to” @jimmykimmel, but it doesn’t have the same affect. It doesn’t matter who I talk to, you need to get them to talk to or about you.)

Remember, it’s not what you say, it is who says what about you.

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Tagged with random, twitter, Social media,
Posted at 10:10 PM 12 February 2011

List: Books

I am a complete book worm. Have been since I was little. Give me a good novel, and I can have it finished in just a few hours.

Books

But, add in two children, a husband, a job and volunteer work and my reading is non-existent to start-and-stop.  All the good reading ends up hanging out on my nightstand (as pictured above).  There are so many books on my list to read! 

I came across this post by Dave Fleet on how to read 26 books in one year and was intrigued.  I’m not sure I could actually accomplish this, but it’s worth a try right?

I look forward to facilitating some of my reading via book clubs.  We have a leadership reading group here at work.  And, I hope to participate in a local women’s leadership book club, as well as Chris Brogan’s 2011 Business Book Club (get info by signing up for his newsletter).  With a book club, there’s some type of accountability and that may be just what I need to get some of these books off my “to read” list and onto my “have read” list.

Here is the list of books I hope to read in 2011 either for the first time, finishing it or reading as a refresher (plus any others I discover along the way):

What will you be reading in 2011?  Will you try the 26 book challenge?  Want to join me in my reading list?

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Tagged with books, lists, random, relevant, leadership, healthcare, marketing, Social media,
Posted at 11:06 PM 29 December 2010

List: Tops

Wow.  Could there be any more lists of the “top…” whatever?

I love research. I love reading about trends and figuring out how they relate to me, my work and those I know.  Here are a few of the “top” lists I came across.

Here are my “top” observations after reviewing them:

  1. We are concerned.
  2. We are concerned about privacy.
  3. We are concerned about others.
  4. We concern ourselves with how to do things better. Different. More efficient.
  5. We concern ourselves with things that don’t make us think about what concerns us.

So many of the top posts were about how to protect our privacy or similar issues. The Gulf Oil Spill and Haiti Earthquake were both in the top five trends on Twitter and Facebook.  Considering Twitter defined two of its most powerful tweets as Ann Curry leveraging the USAF to help secure Doctors without Borders in Haiti and another being a cyclist tweeting for help in Connecticut - we see that we can and do leverage the social power for good. 

Look at the music trends: country and hip-hop lead the charts. Two genres that excel at storytelling and exposing some of the hard emotions in life.  Examine further the top ten most retweeted tweets.  The list is full of musicians and celebrities often being sarcastic and humorous.  We may be concerned but we’re looking for ways to lighten our load.  Do we do so to the point of over-sharing?  Does this lead to the appearance that we’re infatuated with celebrity or, in fact, are we?

In the end, I gather we are concerned about our own current state of being and that of others.  I am encouraged to see a caring, generous spirit happening online.  In my opinion, it’s more obvious online than off and I hope that 2011 allows us to be bold with our caring and generosity to those we come in contact with daily - not just via our screens and fingertips.

What would you list as noteworthy from 2010?

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Tagged with relevant, random, social media, lists,
Posted at 9:36 AM 28 December 2010